We have helped our clients develop culture groups to leverage their culture. This helps achieve business goals and values. The business case varies by organization and includes the following:

• Improve the company’s bottom line
• Facilitate growth via employment branding
• Create and sustain a high-performance organization
• Improve the external brand promise to customers

A critical responsibility of organizational culture groups is to develop model tactics. That can then be used throughout the organization to leverage culture. The tactics align with the organization’s business goals and values. It can however be altered to best meet the needs of various business units or functions.

 

Organizational culture groups must communicate their strategies and model initiatives. We do this in a manner that engages employees and encourages participation. Communication through vehicles such as meetings and forums, electronic communications, broadcasts, training, and employee fairs have worked well. Organizational culture groups should periodically assess the effectiveness of cultural initiatives. This is assessed against key performance indicators. We have found that cultural groups work as catalysts, and gatekeepers of culture.